Clothiers basically fall into four major groups from the end-use perspective:
Street Fashion – Remember the couture garments in the early 60’s and 70’s? These are creations by fashion houses and are a high quality, high-priced item produced exclusively or in limited quantities. They used to be the trend-setters but have now been in rapid decline if not threatened with extinction due to more relaxed approach to fashion. People are more inclined to go for comfy rather than trendy, and as such, Street Fashion was born. Street Fashion can be seen in most high-end stores where the consumers are no longer exclusively female. The main markets for these clothes are young people who want something new in few weeks’ time and are subject to ever-changing fashion appetite; therefore they are priced moderately.
Staple Garments are not the trend-driven garments, and include school wear, shirts and underwear. They regularly piled on store shelves as demands for them are fairly regular and in large numbers. It is not unheard of nowadays for a person to own dozens and dozens of underwear, socks and plain tees. Clothiers in this group have the capability to program their production processes well in advance.
Between the Street and Staple Garments lies the garments grouped for the Mass market. These are dresses, suits, leisure and sportswear that consumers frequently demand but only if they are both fashionable and well made. These garments might vary by production batches according to the trend and demand as transmitted electronically by bar code scanners at the check out counters, or customer feed backs. Manufacturers in this group must be able to cope with continuing changes as a result of product development
Non-fashion work wears have focus on functionality, durability, comfort and price in that order. Here you will find overalls or coveralls, jumpsuits, protective garments, security and law enforcement uniforms. Standards are a commonplace, as are minute specifications in terms of fabric types, fabric testing, manufacturing, labeling and even packaging. Consumers of these garments read the fine prints, glancing occasionally at the style and appearance, and use computer search-engines to locate their sources. |